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	March 18, 2010 Understanding Online Payment Preferences In International Markets by Zia Daniell Wigder with Patti Freeman Evans, Brendan McGowan	Average: 6  (3 ratings)

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Executive Summary

A knowledge of consumer payment preferences in international markets is essential to successful globalization: In few other areas does consumer behavior vary as greatly as it does in online payments. In Europe and Asia, in particular, preferred online payment methods shift substantially between countries. Retailers need to tailor their payment options to different local markets in order to overcome what has traditionally been a hurdle to new entrants capturing local market share.

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