For Technology Marketing Professionals

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	May 8, 2007 The Unified Communications Paradox How To Match What Users Want With What You Sell In A Confused Market by Henry Dewing with Ellen Daley, Elizabeth Herrell, April Lawson	Average: 9  (2 ratings)

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Executive Summary

Unified communications (UC) allows businesses and their employees to communicate when, where, and how they want, while offering tremendous business value. Demand has heated up — more than half of North American and European firms report some type of UC initiative. However, misperception reigns on what these solutions are. Vendors selling UC solutions must hurdle the misperception that IP telephony (IPT) alone equals UC and clearly articulate the business value of IPT beyond just a point solution. The vendor landscape in the future will be more complex with IPT providers, desktop software makers, and enterprise application providers all offering solutions — with no clear leader emerging yet.

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