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For eBusiness & Channel Strategy Professionals

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April 14, 2008

US Customer Service & Support Metrics, December 2007

by Zachary McGeary

with David Daniels, Patti Freeman Evans, Belis Aksoy, Richard Gans, Diane Clarkson

This is an excerpt

Executive Summary

Consumers continue to leverage e-mail for customer service, but their satisfaction with the channel remains mired. A recent JupiterResearch WebTrack provides the most current snapshot of the overall e-mail customer service landscape.

Key Questions

  • How well are companies meeting consumers' expectations of online customer service?
  • What are best practices for using auto-acknowledgements regarding customers' inquiries by e-mail?

This is an excerpt

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