For eBusiness & Channel Strategy Professionals

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	August 20, 2009 US Data Compromise And Online Trust Update: Consumers' Security And Trust Concerns Still Hampering eBusiness by Edward Kountz with Benjamin Ensor, Peter Wannemacher, Courtney Tincher

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Executive Summary

One in 10 US online users reported a data breach that led to a financial loss in 2008, a rate of compromise statistically unchanged from the prior-year period. And while more consumers were able to resolve their incident of financial fraud in less than 5 hours, consumers overall remain cagey about the safety of their personal financial data on the Internet. As a result, the online trust gap remains large. To maximize dollars spent online and shift utilization from more expensive channels, eBusiness executives must implement strategies that manage consumer concerns and improve consumer trust of their online offerings.

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