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For Consumer Product Strategy Professionals

Primary Analyst Photo Document Information Rate this Document

April 2, 2008

US Digital Camera Owners Move Photos Online

The Internet Has Become A Key Medium For Photo Storing, Sharing, And Printing

by J.P. Gownder, Alexander Hesse

with Michelle de Lussanet, Laura Wiramihardja

Average:
10 
(1 rating)

This is an excerpt

Executive Summary

With more than six in 10 US individuals owning a digital camera, digital photography has gained mass-market status in the US. Digital camera owners are happy snappers who take about 28 photos per month, and they transfer nearly all of them to a home computer. Whereas printing out photos has become less popular in the digital age, consumers increasingly email photos to friends and family, store, share, and print them online via digital photo sites, and post them on blogs and social networking sites. With an increasing number of photos scattered around both online and offline, we think there is potential for seamless photo management integration.

TABLE OF CONTENTS

  • Digital Photography Has Changed The Way Consumers Store And Share Photos

RECOMMENDATIONS

  • Create An Open And Integrated Photo Storing And Sharing Environment
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This is an excerpt

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