For Consumer Product Strategy Professionals

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	August 1, 2008 US DTV, DVR, and HDTV Forecast, 2008 to 2013 Sizing the Market for Pay TV Services by Bobby Tulsiani with David Card, Mark Best

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Executive Summary

With telco TV emerging as a strong competitor to cable and satellite television, the battle to sign customers up for digital television (DTV), digital video recorder (DVR), and high-definition TV (HDTV) services is intensifying.

Key Questions

• What number of households will have DTV, DVR, or HDTV services by 2013?
• What are the programming implications for content providers given these new services?

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