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August 1, 2007 US DTV Forecast, 2007 to 2012Targeting Broadcast Households During the Digital Switchoverby Joe Laszlo with Mark Best, Zia Daniell Wigder |
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Executive Summary
The transition from analog to digital broadcast television, scheduled for February 2009, will create headaches for virtually everyone, but also opportunities for pay TV providers.
Key Questions
- How many US households subscribe to pay TV services (cable, satellite, and phone companies)?
- What is the outlook for over-the-air (OTA) broadcast-TV households after the 2009 digital transition?
- How rapidly are cable operators converting their bases from analog to digital?
This is an excerpt
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