For Consumer Product Strategy Professionals

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	October 30, 2009 US DVR Forecast, 2009 To 2014 The DVR Pairs Up With Online Video To Shape The Future by James L. McQuivey, Ph.D. with Mark Mulligan, Abe Garon, Erik Hood	Average: 6  (2 ratings)

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Executive Summary

The digital video recorder (DVR) was once considered a terrible disruptor in the TV and video business: It was going to bring an end to everything the industry holds dear. Now that it's firmly entrenched in 26% of US homes, industry players have learned to factor its existence into their business plans. But it's not the DVR itself they should fixate upon. They should instead focus on the power packed by the combination of DVR use and online video viewing because once consumers get a taste for convenient control of their video experiences on multiple platforms, they get hungry for much more of the same. We recommend that video product strategists plan now to place DVR functionality in more devices, using the network to tie live and recorded content together into an elegant viewing experience.

TABLE OF CONTENTS

• DVRs Will Reach A Solid One In Three US Households By 2014
• The DVR Is Just One Implement In The Consumer's Video Convenience Tool Kit

RECOMMENDATIONS

• Video Product Strategists: Look Far Beyond The Basic DVR
• Supplemental Material
• Related Research Documents

This is an excerpt

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