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	October 12, 2006 US eCommerce: Five-Year Forecast And Data Overview North American Consumer Technology Adoption Study by Sucharita Mulpuru with Bruce D. Temkin, Chloe Stromberg, Jared Steinberg, Peter Hult	Average: 8  (3 ratings)

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Executive Summary

Nontravel online retail revenues will top the quarter-trillion-dollar mark by 2011. The driver of this growth? A segment of the most active Web shopping households that is roughly 8 million strong. This group of consumers is extremely comfortable with technology and values convenience above all else in the online retail experience. As retailers begin to wade through their copious data warehouses and understand the who, what, when, where, why, and how of this segment, they will benefit from targeting these customers.

TABLE OF CONTENTS

• Opportunities Abound In Online Retail
  • Five-Year Forecast Of US eCommerce
  • Overview Of Web Shoppers
  • Attitudes And Behaviors Of Web Shoppers
  • Categories Researched And Purchased
  • Category Spend
  • Online Grocery Shopping
  • Retailers And Channels
  • Promotions And Loyalty
  • Comparison Shopping
  • User-Generated Content And Web Shoppers
• Supplemental Material

This is an excerpt

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