For Vendor Strategy Professionals

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	May 7, 2009 US Enterprise Versus SMB IT Budgets In 2009 Enterprises Will Not Do As Badly As SMBs In Many Verticals In 2009 Downturn by Andrew Bartels with Ellen Daley, Chétina Muteba	Average: 9  (3 ratings)

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Executive Summary

US IT budgetary spending will fall in 2009 by 2% as the recession takes its toll on US businesses and governments. Contrary to past experience, small and medium-size business (SMB) IT spending will decline more than enterprise IT spending as SMBs bear more of the pain from the housing sector collapse and the financial crisis. The largest sectors of the US tech market continue to be service industries like professional services, governments, healthcare and education, and financial services, with the first three industries experiencing positive IT budget growth. The biggest declines in 2009 will be in manufacturing and retail, affecting SMBs and enterprises equally. However, these are relatively small parts of the US tech market. The best opportunities for IT vendors in 2009 will be with enterprises providing professional services, federal and selected state governments, healthcare, education, large utilities, and telecom firms.

TABLE OF CONTENTS

• Forecasting US IT Spending By Company Size And Industry
• SMBs Will Cut Their 2009 IT Budgets More Than Enterprises Will

RECOMMENDATIONS

• Pick Your Target Segments Carefully — Conventional Wisdom Won't Work
• Supplemental Material
• Related Research Documents

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