For Interactive Marketing Professionals

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	October 7, 2008 US Financial Services Interactive Spend Outpaces Other Industries by Shar VanBoskirk with Zach Hofer-Shall

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Executive Summary

US financial services interactive marketing spend will nearly double by 2012 as financial services firms gravitate toward more accountable channels that will improve their overall Web presence. To realize successful interactive growth at their own firms, financial services interactive marketers should apply analytics and treat interactive as part of lead generation.

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