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For Consumer Product Strategy Professionals

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November 10, 2008

US Fixed-Mobile Convergence Forecast, 2008 to 2013

Understanding Consumer Demand for FMC Voice Services

by Julie A. Ask

with Ina Sebastian, Doug Williams

This is an excerpt

Executive Summary

A slowing economy and higher unemployment rate will lead to more scrutiny of bills by consumers. Both a home phone and cell phone could become a luxury for some and lead to cord cutting in favor of a single-provider solution.

TABLE OF CONTENTS

itemExecutive Summary

itemFMC Addresses Main Consumer Concerns Regarding Cellular Plans

itemExpected Strong FMC Adoption by Wireless-Only Households, yet Only Gradual Landline Substitution

itemFocus on FMC as Customer Retention Tool in the Short Term

itemReport Methodology

This is an excerpt

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ALSO OF INTEREST

RESEARCH CATEGORIES

Analyst

Julie A. Ask

Technology

eBusiness/eCommerce, The Mobile Channel, Telecommunications Services, Convergence Services, Telecommunications Services By Region, Mobile Services

Industry

Consumer Technology, Consumer Telecommunications

Geography

Asia Pacific, Europe, North America