For Interactive Marketing Professionals

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	October 10, 2007 US Interactive Marketing Forecast, 2007 To 2012 Expect $61 Billion By 2012 As Marketers Distribute Spend Across Channels by Shar VanBoskirk with Charlene Li, Julie M. Katz, Christina Lee	Average: 10  (4 ratings)

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Executive Summary

Interactive marketing over the next five years will not be dominated by a single revolutionary channel. Forrester forecasts that interactive marketing spend will grow to $61 billion by 2012, an increase driven by marketers who will leverage a distribution of channels rather than pour new spends into a single place. This maturing perspective on interactive channels coupled with technology advances will lead to a customer-centric future in which interactive technologies actually infuse all marketing efforts.

TABLE OF CONTENTS

• Interactive Marketing Budgets And Effectiveness Will Grow
• Interactive Spend Will Better Align With Consumers' Media Behavior
• Interactive Marketing Will Top $61 Billion By 2012

WHAT IT MEANS

• All Marketing Will Become Interactive
• Supplemental Material
• Related Research Documents

This is an excerpt

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