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August 24, 2011 US Interactive Marketing Forecast, 2011 To 2016Spend Will Near $77 Billion As Interactive Gains Legitimacy In The Mixwith Christine Spivey Overby, Sarah Takvorian |
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Executive Summary
By 2016, advertisers will spend $77 billion on interactive marketing — as much as they do on television today. Search marketing, display advertising, mobile marketing, email marketing, and social media will grow to 26% of all advertising spend as they are embedded in the marketing mix. We expect this growth to help firms become adaptive, kill off daily deals, re-emphasize marketing's "p's," and turn consumer electronics into audience-targeting tools.
TABLE OF CONTENTS
- Interactive Embeds Itself In The Mix
RECOMMENDATIONS
- Help Your Organization Adapt
WHAT IT MEANS
- Interactive Growth Will Inspire Established Practices
- Supplemental Material
- Related Research Documents
Features
Forecast: US Interactive Marketing Spend, 2011 To 2016
Forecast: US Search Marketing Spend, 2011 To 2016
Forecast: US Display Advertising Spend, 2011 To 2016
Forecast: Mobile Marketing Spend, 2011 To 2016
Forecast: US Email Marketing Spend, 2011 To 2016
Forecast: US Social Media Spend, 2011 To 2016
This is an excerpt
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