For Interactive Marketing Professionals

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	July 6, 2009 (updated January 11, 2010) US Interactive Marketing Forecast, 2009 To 2014 Spend Will Reach Nearly $55 Billion As Interactive Cannibalizes Traditional Media by Shar VanBoskirk with Christine Spivey Overby, Jennifer Joseph McGann	Average: 9  (3 ratings)

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Executive Summary

Interactive marketing will near $55 billion and represent 21% of all marketing spend in 2014 as marketers shift dollars away from traditional media and toward search marketing, display advertising, email marketing, social media, and mobile marketing. This cannibalization of traditional media will bring about a decline in overall advertising budgets, death to obsolete agencies, a publisher awakening, and a new identity for Yahoo!.

TABLE OF CONTENTS

• Interactive Will Cannibalize Traditional Media
• Interactive Marketing Spend Will Near $55 Billion By 2014

WHAT IT MEANS

• Interactive Trends Will Redefine Your Business
• Supplemental Material
• Related Research Documents

This is an excerpt

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