For Interactive Marketing Professionals

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	November 3, 2008 US Local Advertising Forecast, 2008 to 2013 Moving Small Advertisers Online by Sonal Gandhi with David Card, Bailey Liackman

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Executive Summary

Current economic conditions and inertia among small marketers regarding moving their spending online contribute to an unremarkable growth forecast for local online advertising.

Key Questions

• What is the outlook for the US local online advertising market?
• What local online advertising techniques are popular among small advertisers?
• What can publishers and online advertising service providers do to encourage small advertisers to spend online?

This is an excerpt

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