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For Consumer Product Strategy Professionals

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November 21, 2008

US Mobile Media Forecast, 2008 to 2013

Ringbacks, Video, Music to Trigger Next Growth Phase

by Neil Strother

with Julie A. Ask

This is an excerpt

Executive Summary

The next growth opportunities for mobile media will come from ringbacks, music, and video services, helping to push overall revenue from $3.1 billion to $4.3 billion in five years. Revenue from personalization products, however, will peak in 2009 and then show a steady decline over the forecast period as two categories, ring tones and graphics, lose steam.

TABLE OF CONTENTS

itemExecutive Summary

itemMobile Media: Infotainment Holds Most Promise

itemPersonalization: Growth Will End, with Ringbacks the Bright Sector

itemInfotainment: Best Prospects for Growth

itemReport Methodology

This is an excerpt

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