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For eBusiness & Channel Strategy Professionals

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June 3, 2008

US Mobile Payments

Key Interim Steps for Driving Interest and Uptake

by Edward Kountz

with David Schatsky, Julie A. Ask, David Schatsky, Neil Strother, Mark Best

This is an excerpt

Executive Summary

Recent US activity in mobile payment deployment has not spurred a groundswell of interest from consumers. Mobile payments will instead evolve as an element of the developing mobile ecosystem, requiring mastery of interim tactics (e.g., mobile marketing, mobile banking, purchasing experience) to drive awareness, interest, and business model clarity before transactional use reaches critical mass.

TABLE OF CONTENTS

itemExecutive Summary

itemUS Mobile Payments Seeing Modest Visibility, Multiple Hurdles

itemUS Mobile Payments Will Garner Limited Adoption for Several Years as Questions About Value Chain and Consumers' Interest Are Resolved

itemConcentrate on Incremental Steps, Aligning Consumers' Mobile Habits with Transactional Use

itemCase Studies

itemReport Methodology

This is an excerpt

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ALSO OF INTEREST

RESEARCH CATEGORIES

Industry

Financial Services, Retail Payments

Geography

Asia Pacific, Europe, North America