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For Consumer Product Strategy Professionals

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November 21, 2008

US Music Consumer Survey, 2008

by Sonal Gandhi

with David Card

This is an excerpt

Executive Summary

While MP3 players have become common, digital and online music activities will remain the domain of the young.

TABLE OF CONTENTS

itemExecutive Summary

itemOverview of Digital Music Usage

itemMusic Buyer Segmentation

itemReport Methodology

This is an excerpt

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