For Consumer Product Strategy Professionals

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	January 13, 2010 US Music Forecast, 2009 To 2014 by Sonal Gandhi with Mark Mulligan, Seth Fowler, Laura Wiramihardja

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Executive Summary

Recorded music revenues declined by more than half in the past decade. The downward trend will continue for the next few years, with revenues stabilizing at around $5.5 billion in 2014. The primary reason for this is that CDs will decline at a compound annual growth rate (CAGR) of 14%, while revenues from digital music will grow at a CAGR of 13%. Forrester has also included a projection for digital music licensing revenues this year. The growth in digital music licensing will be modest and won't offset the decline in recorded music revenues.

TABLE OF CONTENTS

• 2009 Was A Lousy End To A Lousier Decade For The Music Industry
• The Digital Music Market Is Growing Up
• Recorded Music Still Has Some Way To Go Before The Bleeding Stops

RECOMMENDATIONS

• Product Innovation And Flexibility Will Get Music Revenues Out Of This Rut
• Supplemental Material
• Related Research Documents

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