For Interactive Marketing Professionals

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May 17, 2008

US Online Affiliate Marketing Forecast, 2007 to 2012

by Patti Freeman Evans

with David Daniels, Niki Scevak

This is an excerpt

Executive Summary

Affiliate marketing continues to play a key role in online marketers' ability to reach and acquire customers.

Key Questions

  • How much will advertisers spend on online affiliate marketing between 2007 and 2012?
  • How much affiliate spending will be generated via networks versus through direct retailer or affiliate relationships?
  • What will be the key drivers of growth in the coming years?

This is an excerpt

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