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	March 19, 2008 US Online Automotive Advertising Forecast, 2007 to 2012 by David Card with Belis Aksoy

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Executive Summary

The percentage of online automotive researchers who clicked through to a site as a result of seeing an automotive ad increased by nearly one-third between 2006 and 2007.

Key Questions

• How much are auto dealers and manufacturers spending on online advertising?
• How will online automotive ad spending grow over the next five years?
• What factors affect the growth of online automotive ad spending by dealers and automotive manufacturers?

This is an excerpt

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