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	March 19, 2007 (updated April 2, 2007) US Online Banking: Five-Year Forecast North American Consumer Technographics® by Catherine Graeber with Carrie Johnson, Eric M. Dolan, Peter Hult	Average: 6  (2 ratings)

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Executive Summary

Online banking adoption continues its upward trajectory, as evidenced by a 27% growth rate in 2005. Expect this trajectory to continue during the next five years: By 2011, Forrester expects online banking adoption to grow by 55%, to roughly 72 million households. In 2011, 76% of online households will bank online. The largest adoption growth will come from the Gen Y segment, and in 2011, 85% of Gen Yers will bank online.

TABLE OF CONTENTS

• The Number Of Online Bankers Will Grow 55% Over The Next Five Years
  • Online Banking Adoption: 2001 To 2011
  • Gen Yers Will Drive Future Online Banking Growth
  • Profiling Online Bankers And Non-Adopters
  • Comparing Online Adoption Rates By Bank
• Supplemental Material

This is an excerpt

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