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	October 21, 2008 US Online Holiday Retail Forecast, 2008 Maximizing Opportunity in a Difficult Retail Climate by Patti Freeman Evans with Cristina Bugnaru, David Daniels, Bailey Liackman

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Executive Summary

Poor off-line retail performance and the worsening economic storms buffeting consumers are clouding expectations for the online holiday selling season.

Key Questions

• How much will online shoppers spend online during the 2008 holiday season?
• What are the key drivers of online holiday spending?
• How will current economic events impact consumers' online shopping behavior?

This is an excerpt

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