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May 2, 2005 US Online Marketing Forecast: 2005 To 2010Dollars Will Follow Consumers Online, Driving Spending To $26 Billion By 2010by Charlene Li, Shar VanBoskirk with Chris Charron, Jennifer Joseph, Sally M. Cohen |
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Executive Summary
Consumer broadband adoption has made the Internet a pervasive influence in users' lives. Marketers have responded by pushing more of their budgets online, especially into search advertising, display ads, and rich media TV-style ads. The $26 billion that marketers will spend in 2010 in online display ads, email, search, and classified ads will represent 8% of all advertising spending — rivaling spending on cable/satellite TV and radio. Almost half of all marketers plan to increase online ad spending by decreasing spending in other channels.
TABLE OF CONTENTS
- Marketers Raise Budgets, Hopes For Online Ads
- Search Pushes Online Ad Spending To $26 Billion
WHAT IT MEANS
- Online Advertising Remakes Offline Marketing Practices
- Supplemental Material
- Related Research Documents
Features
Forecast: US Online Advertising And Marketing Spending, 2005 To 2010
Forecast: US Search Marketing Spending, 2005 To 2010
Forecast: US Online Classifieds Advertising, 2005 To 2010
Forecast: US Email Marketing Spending, 2005 To 2010
This is an excerpt
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