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For eBusiness & Channel Strategy Professionals

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July 26, 2008

US Online Retail Consumer Survey, 2008

Attracting and Retaining 21st Century Customers

by Patti Freeman Evans

with Bailey Liackman, David Daniels

This is an excerpt

Executive Summary

The growth of all types of online and off-line information resources presents shoppers with unprecedented options when they are deciding what to buy. Retailers are trying to understand how consumers are interacting with these resources to maximize their opportunities to acquire and retain buyers.

TABLE OF CONTENTS

itemExecutive Summary

itemOnline Buying Population Will Not Experience Seismic Shifts in Demographics or Shopping Paradigm over Next Five Years

itemRetailers Must Overachieve Across Many Fundamentals to Drive Loyalty

itemCase Studies

itemReport Methodology

This is an excerpt

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ALSO OF INTEREST

RESEARCH CATEGORIES

Analyst

Patti Freeman Evans

Technology

eBusiness/eCommerce, Business-To-Consumer eCommerce

Industry

Retail, Consumer Technology, Consumer Portals & Search

Geography

Asia Pacific, Europe, North America