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For eBusiness & Channel Strategy Professionals

Primary Analyst Photo Document Information Rate this Document

March 30, 2008

US Online Retail Executive Survey, 2007

Organizing for Success in an Increasingly Complex Environment

by Patti Freeman Evans

with David Schatsky, David Schatsky, Amanda Guzman

This is an excerpt

Executive Summary

As the online portion of multichannel retailers' overall business increasingly influences the whole, retailers are seeking optimal organizational structures and integration initiatives.

TABLE OF CONTENTS

itemExecutive Summary

itemRetailers Are Laying the Systems Foundation for Broader Integration Efforts

itemRetailers That Do Not Recognize Integration Challenges Will Miss Opportunities as Customer Interaction with Retail Becomes Increasingly Complex

itemDrive Optimization via Market Intelligence Rather than via Channel Consistency for Uniformity's Sake

itemCase Studies

itemReport Methodology

This is an excerpt

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ALSO OF INTEREST

RESEARCH CATEGORIES

Analyst

Patti Freeman Evans

Technology

eBusiness/eCommerce, Business-To-Consumer eCommerce

Industry

Retail, Retail Technologies, Multichannel Retail, Retail IT Spending

Geography

Asia Pacific, Europe, North America