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For eBusiness & Channel Strategy Professionals

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December 24, 2008

US Online Specialists Executive Survey, 2008

Benchmarking Online Behavior and Emerging Media Adoption

by Monique Levy

with David Daniels

This is an excerpt

Executive Summary

Increasing constraints on traditional sales forces are pressuring pharma marketers to find the most efficient and effective forms of reaching online specialists through digital media.

TABLE OF CONTENTS

itemExecutive Summary

itemOverview of Executive Survey Results

itemReport Methodology

This is an excerpt

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