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	February 1, 2007 (updated April 11, 2007) US Online Trading Forecast: 2006 To 2011 by Bill Doyle with Eric M. Dolan, Carrie Johnson, Brian Tesch	Average: 10  (1 rating)

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Executive Summary

By 2011, Forrester expects 12 million US households to be trading online — a 48% increase over today. The bull market is driving current gains. But other factors will also fuel the growth of online investing, including the rising number of online households in the US and the greater accessibility of online trading.

TABLE OF CONTENTS

• Online Trading Activity Rises With The Market
• The Pool Of Potential Online Traders Grows
• Investment Firms Are Making The Process Easier
• Our Forecast Of Online Trading Through 2011

WHAT IT MEANS

• Online Channel Managers Have New Battles To Fight
• Supplemental Material
• Related Research Documents

This is an excerpt

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