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October 4, 2007 US Online Travel Consumer Survey, 2007with David Daniels, Amanda Guzman |
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Executive Summary
As a travel distribution channel, the Internet has matured: 70 percent of online leisure travelers are booking at least some of their personal travel online, and 52 percent of online leisure travelers have eschewed traditional channels to purchase all or most of their personal travel online. Strategies to increase wallet share will become increasingly important in this competitive online marketplace.
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