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	January 20, 2009 US Online Travel Forecast, 2007 To 2013 Understanding The Impact Of The Current Economy On Online Travel Growth by Diane Clarkson with Vikram Sehgal, Carrie Johnson, Kate van Geldern

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Executive Summary

As the economic climate continues to worsen into 2009, decreased demand will push the total US travel industry revenue downward from $312 billion in 2008 to $301 billion in 2009. The supply-demand equilibrium is disrupted across all travel products, and recovery is not expected until 2010. Despite the downward pressure on revenue for the overall US travel market, the online travel channel will continue to grow, albeit at lower rates than in previous years. Online travel revenue will represent $111 billion, or 36% of travel revenue, in 2008; by 2009, online travel revenue will grow to $117 billion, or 39% of total US travel revenue. The growth of online travel revenue is driven by consumers' satisfaction with the channel and suppliers' push to the cost-effective online channel.

TABLE OF CONTENTS

• The Online Channel Has Never Been More Important To the Travel Industry
• All Travel Categories Face Challenges Going Forward
• Online Travel Agencies Strain For Online Share

RECOMMENDATIONS

• Online Travel Growth Will Require Competitive eChannel Strategies
• Supplemental Material
• Related Research Documents

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