Document Controls
For eBusiness & Channel Strategy Professionals
| Primary Analyst Photo | Document Information | Rate this Document |
|---|---|---|
 |
January 20, 2009 US Online Travel Forecast, 2008 To 2013Online Sales To Grow 5% In 2009, Despite Weaker Overall Industry Revenuesby Henry H. Harteveldt with Carrie Johnson, Vikram Sehgal, Elizabeth Stark, Kate van Geldern |
Average: 10
(1 rating)
|
This is an excerpt
Executive Summary
2009 will be another tumultuous year for the US travel industry. Difficult-to-get financing, higher unemployment, tightened corporate travel budgets, and a financially paralyzed consumer who will travel less often and spend less on her trips will cause overall US travel spending to contract from $312 billion in 2008 to $301 billion in 2009, although Forrester currently expects travel spending to rebound starting in 2010 and continue upward through 2013. Online, the outlook is brighter. Online leisure, unmanaged business, and managed business travel spending will increase from $111 billion in 2008 to $117 billion in 2009 and reach $158 billion by 2013. Two major factors contribute to this shift: modestly more people who buy travel online (Bookers) and a continuing shift in sales from offline channels to the Web. Forrester sees three near-term implications of this tough environment: a tougher selling environment for technology vendors, the need for investors to focus on niche opportunities, and the necessity for travel eBusiness executives to focus on retaining the Bookers they have.
TABLE OF CONTENTS
- Maturing Internet Adoption Means Moderating Online Travel Growth
- Leisure And Business Travel Spending Will Suffer In 2009 Due To The Recession
- Despite Spending Slowdown, Ongoing Channel Shift Will Aid All Sectors
WHAT IT MEANS
- A Mature Online Travel Environment Requires Precision Thinking
- Supplemental Material
- Related Research Documents
Features
US Leisure Travel Bookers Will Increase From 66 Million In 2008 To 68 Million In 2009
Total Travel Sales Will Decline 3% From 2008 To 2009 And Rebound Starting In 2010
Online Travel Spending Will Grow Despite An Overall Travel Sales Decline
The Web's Share Of US Managed Travel Sales Will Increase From 30% In '08 To 39% In '09
Key Travel Sectors' Online Channel Shares
This is an excerpt
Buy Risk-Free
Price: US $499
Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.
Already a Forrester Client?
Log in to read this document.
