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For Consumer Product Strategy Professionals

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October 24, 2007

US Online Video Consumer Survey, 2007

Building the Online Video Audience

by Joe Laszlo

with David Card, Amanda Guzman

This is an excerpt

Executive Summary

Online video is fast becoming a Web requirement, but many companies have started up or launched initiatives with only a superficial notion of who is watching. Knowing the real characteristics of the online video audience is key to building a successful video offering.

TABLE OF CONTENTS

itemExecutive Summary

itemOverview of Consumer Survey Results

itemCase Studies

itemReport Methodology

This is an excerpt

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RESEARCH CATEGORIES

Industry

Consumer Technology, Digital Content, Consumer Portals & Search

Geography

Asia Pacific, Europe, North America