For Consumer Product Strategy Professionals

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	December 20, 2008 US Paid Content Forecast, 2008 to 2013 by Bobby Tulsiani with David Card, Mark Best

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Executive Summary

In an uncertain economic environment for online advertising, many online media companies are evolving, rather than abandoning, paid content to fit within ad-supported models.

Key Questions

• How large are the different paid content categories, and how fast are they growing?
• What value propositions resonate most in paid content models?

This is an excerpt

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