For Consumer Product Strategy Professionals

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December 20, 2008

US Paid Content Forecast, 2008 to 2013

by Bobby Tulsiani

with David Card, Mark Best

This is an excerpt

Executive Summary

In an uncertain economic environment for online advertising, many online media companies are evolving, rather than abandoning, paid content to fit within ad-supported models.

Key Questions

  • How large are the different paid content categories, and how fast are they growing?
  • What value propositions resonate most in paid content models?

This is an excerpt

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ALSO OF INTEREST

RESEARCH CATEGORIES

Analyst

Bobby Tulsiani

Industry

Consumer Technology, Digital Content

Geography

Asia Pacific, Europe, North America