For Consumer Product Strategy Professionals
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August 17, 2007 Consumer BSP SelectionPrice, the Bundle, and What Else?with Joe Laszlo, Julie A. Ask, Amanda Guzman |
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Executive Summary
Jupiter Research fielded an online consumer survey in January 2007 to examine factors influencing consumers' selection of dial-up and broadband Internet access providers. This report explores the results of that survey, identifies key segments within the market for Internet access, and recommends specific marketing strategies for broadband service providers (BSPs) to implement in order to increase customer acquisition.
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