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March 21, 2007 The Commercial OpportunityMarketing Broadband to Small Business Customersby Joe Laszlo with Sonal Gandhi, Julie A. Ask, Ian Olgeirson |
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Executive Summary
While cable modem and DSL services have little chance of supplanting private lines for large enterprises, significant opportunities remain to grow their presence among smaller businesses.
Key Questions
- How do small businesses connect to the Internet?
- What growth opportunities exist to sell broadband services or service bundles into the small business market?
- How can cable operators further capitalize on the commercial space?
This is an excerpt
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