For Consumer Product Strategy Professionals

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	October 10, 2008 Digital Music in Japan Assessing the Dominance of Mobile by Mark Mulligan with David Card, Thomas Husson

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Executive Summary

In July 2007, the single "Flavor of Life" by EMI artist Utada Hikaru sold more than seven million copies in Japan across all digital formats, including Internet downloads, mobile over the air (OTA), true tones, and video.

Key Questions

• What impact have digital music sales had on overall recorded music revenues in Japan?
• What are the key characteristics of the Japanese digital music market?
• How do digital revenues in Japan compare to those in Europe and the US?

This is an excerpt

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