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For Interactive Marketing Professionals

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September 22, 2008

US Paid Search Forecast, 2008 to 2013

by Evan J. Andrews

with David Card

This is an excerpt

Executive Summary

JupiterResearch revised its 2008 forecast slightly upward, with total paid search spending continuing to expand.

Key Questions

  • How will search spending grow from 2008 to 2013?
  • How will Google's continued stronghold affect the maturation of paid search?
  • How can marketers combat surging keyword prices?

This is an excerpt

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ALSO OF INTEREST

RESEARCH CATEGORIES

Technology

Marketing & Advertising, Interactive Marketing

Geography

Asia Pacific, Europe, North America