For Consumer Product Strategy Professionals

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	November 14, 2008 US Portable Media Player Forecast, 2008 to 2013 by Mark Best with Ian Fogg	Average: 0  (1 rating)

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Executive Summary

Apple's iPod has dominated the market for portable media players since it launched in 2001. The product's newest incarnation underscores that the product has matured, signaling opportunities for device manufacturers.

Key Questions

• How many portable media players will be sold between 2008 and 2013?
• How many people will use portable media players in 2013?
• How should device manufacturers compete with Apple?

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