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For Consumer Product Strategy Professionals

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January 8, 2008

US Public Wi-Fi Consumer Survey, 2007

WISP Opportunities in the Consumer Space

by Ina Sebastian

with Julie A. Ask, Ian Fogg

This is an excerpt

Executive Summary

Wi-Fi was the most popular Internet access medium for frequent business travelers in 2006. However, use of public Wi-Fi is moving beyond niche markets.

TABLE OF CONTENTS

itemExecutive Summary

itemUse and Willingness to Pay for Public Wi-Fi Has Reached Level of Maturity

itemEmerging Nomadic Segment Takes Public Wi-Fi Beyond Business Travel Access

itemCapture Nomadic Segment with Trials, Leisure Applications, and Citywide Access

itemCase Studies

itemReport Methodology

This is an excerpt

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