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October 9, 2008 US Public Wi-Fi Consumer Survey, 2008Opportunities and Marketing Strategies for Public Wi-Fi User Segmentsby Ina Sebastian with Julie A. Ask |
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Executive Summary
The emerging nomadic public Wi-Fi consumer segment was the most promising target group for fee-based public Wi-Fi providers in 2007.
Key Questions
- What are the trends regarding adoption and willingness to pay for public Wi-Fi?
- How has the nomadic consumer segment evolved since 2007; do its 2008 characteristics still justify interest from fee-based providers?
- How should public Wi-Fi providers target the public Wi-Fi user segments to drive loyalty?
This is an excerpt
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