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For Interactive Marketing Professionals

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October 15, 2008

US SEM Executive Survey, 2008

Tools, Tactics, and Strategies for Success

by Evan J. Andrews

with David Card

This is an excerpt

Executive Summary

Bid management tools have greatly improved their feature sets and ability to truly automate campaigns, finally approaching the level of sophistication demanded by the marketplace. At the same time, marketers are embracing advanced campaign tactics and adopting optimization strategies previously reserved for savvy agencies in a race to stave off competition and address a surge in keyword price inflation.

TABLE OF CONTENTS

itemExecutive Summary

itemOverview of Survey Findings

itemReport Methodology

This is an excerpt

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ALSO OF INTEREST

RESEARCH CATEGORIES

Technology

Marketing & Advertising, Interactive Marketing

Geography

Asia Pacific, Europe, North America