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Executive Summary
Mobile Internet adoption in North America is still slow because while users find the content and services useful, they are not easy or enjoyable to use. This is due in large part to high cost of service and sites that are hard to find, see, and navigate — leaving them far inferior to their desktop counterparts. Content and services that do see traffic on the mobile Internet share a few key attributes: They are often timely, context- or location-aware, require little input, and produce clear output. That's why companies thinking of developing mobile content or services should ask themselves three key questions before they begin. Can our users wait until they get back to their computers? Is there evidence that users will use mobile content? And is our site easy to use?
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