Companies looking to save on the cost of user experience projects should consider offshoring usability evaluations to India, where a growing pool of talented usability practitioners are already working with many US firms and US-based usability consultancies. Evaluation methods like expert reviews, surveys, and Web analytics, which rely more on expert knowledge and analysis, and less on face-to-face communication, are perfect for offshore work. To minimize risks during first-time offshore engagements, firms should partner experienced Indian professionals with US-based practitioners and agree on clear processes and deliverables before digging into work.
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