For Consumer Product Strategy Professionals

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	October 15, 2008 Use-Based Broadband Access Balancing Network Management with Consumers' Concerns by Doug Williams with Julie A. Ask, Ian Fogg

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Executive Summary

Consumers are unable to correlate Web-surfing activity with bandwidth consumption. Consumers must be aware of and have access to simple bandwidth measuring tools.

Key Questions

• What differentiates the new use-based broadband service tiers?
• What are the benefits and drawbacks of moving to tiered pricing plans based on bandwidth consumption?
• How can broadband service providers (BSPs) address consumers' concerns regarding this new method of charging for broadband?

This is an excerpt

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