For Business Process Professionals

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	January 28, 2009 Use Master Scheduling To Drive Service Levels How Consumer Goods Value Chains Can Retain Customers Through A Recession by George Lawrie with Sharyn Leaver, Varun Sedov

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Executive Summary

Empty shelves are a significant threat to brands and retailers as the economy sinks into a recession, and consumers may be tempted to buy cheaper merchandise or shop elsewhere. Yet, service levels on retailers' shelves have obstinately remained at the same levels for years. Retailers and their suppliers must overhaul demand management, supply planning, and scheduling processes to support changing patterns of consumer demand and to maintain service levels and market share through the downturn.

TABLE OF CONTENTS

• Poor Product Availability Jeopardizes Customer Loyalty
• Master Scheduling Must Shape Up

RECOMMENDATIONS

• Prioritize Demand And Supply Management, Then Scheduling
• Supplemental Material
• Related Research Documents

This is an excerpt

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