For Consumer Product Strategy Professionals

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	September 15, 2008 User-Generated and Indie Video Online New Formats for the New Medium by Bobby Tulsiani with David Card

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Executive Summary

The Internet's low barriers to video distribution have created completely new genres of content that are specifically tailored for the new medium.

Key Questions

• What types of video are consumers watching online?
• What catalysts are driving the new video formats?

This is an excerpt

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