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September 12, 2007

User-Generated Automotive Content

Tactics for Capitalizing on an Emerging Tool

by Belis Aksoy

with Barry Parr, Zia Daniell Wigder, Emily Riley

This is an excerpt

Executive Summary

User-generated automotive content (UGAC) is increasingly influencing online automotive consumers' vehicle purchasing decisions.

Key Questions

  • How does online UGAC impact car buyers' behavior and opinions?
  • How many online automotive researchers are exposed to UGAC?
  • How can online automotive marketers capitalize on user-generated content?

This is an excerpt

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RESEARCH CATEGORIES

Technology

Customer Experience, Social Computing & Web 2.0

Industry

Automotive, Automotive Customer Experience

Geography

Asia Pacific, Europe, North America