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For eBusiness & Channel Strategy Professionals

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May 7, 2007

User-Generated Content

Strategies for Media Sites

by Barry Parr

with Amanda Guzman, David Card, Zia Daniell Wigder

This is an excerpt

Executive Summary

User-generated content (UGC) is one of the most important trends in online media. With users and investors flocking to social networking sites, publishers must decide when and how to allow users to create content on their sites.

TABLE OF CONTENTS

itemExecutive Summary

itemOne-half of Online Users Are Either Readers or Creators

itemUser-Generated Content Will Soon Be Necessary

itemPlan Now for the Transition to User-Generated Content

itemCase Studies

itemReport Methodology

This is an excerpt

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ALSO OF INTEREST

RESEARCH CATEGORIES

Technology

Customer Experience, Social Computing & Web 2.0

Industry

Consumer Technology, Consumer Portals & Search

Geography

Asia Pacific, Europe, North America