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	April 7, 2006 User-Generated Content Ambushes The Media Biz Usage Is High, But Trust In Peers Varies Widely Among Youth And Adults by Brian Haven with Chris Charron, Sally M. Cohen

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Executive Summary

Social Computing activities — blogging, podcasting, online message posting — are producing a variety of content popular with online users. Three-fourths of online adults, and more than 90% of online youth, are tapping their peers for content of all types on the Web. Adult consumers remain skeptical of content generated by other users and say that their levels of confidence in peer-generated content are decreasing. Youth, on the other hand, are more convinced of their peers' trustworthiness and say that their confidence in some forms of content is increasing.

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